Video transcript:

So a common question about coaching is
Do you have to have a problem?
Coaching is often treated or thought about
as some kind of remedial thing to
solve some kind of problem.
I would emphasise that is just utter rubbish.
So take the metaphor of sports coaching
where you look at the very top people
in their game.
Now the more money they can afford
the bigger the team around them and the
more they have coaches that work on specific
parts of their game.
Think about coaching as about performance.
It's about, from whatever level of performance
you're at, raising your game in some way.
You may be a top performer
You may be in the top 10
and thinking about how you get into the top 3
Coaching can help you do that.
You may have a problem which is getting
in your way of doing that.
A really good coach can handle that and
help you deal with that but think about
coaching is about performance and
improving performance.
It's not about whether you have a problem
or not to be solved.
So let me know what...